RAW

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RAW files store the unprocessed image data – at 12 bits per channel – from the camera’s imaging chip to its memory storage device. Lossless compression is applied to reduce file size slightly without compromising any quality. RAW image files must be processed with special software before they can be viewed or printed. The advantage is that you have the ability to alter the white balance, exposure value, color values, contrast, brightness and sharpness as you see fit before you convert this data into the standard JPEG or TIFF format.

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